|Meredith Host Dot Dot Dash Tumblers|
Sunday, November 17, 2013
Monday, October 14, 2013
In my naiveté, I thought the altruism of our mission would sway the maker into seeing things from a new perspective.
|Cups and Saucers by Sean O'Connell|
If you are reading this post, then I feel it is safe to assume you are familiar with the field of ceramics. I feel it is safe to assume you are familiar with the marketing success of Ayumi Horie’s model. We all stand in awe of her professional prowess and clever marketing strategies. Have you seen that match striker video?
|Auymi Horie's Match Striker|
|Forrest Lesch-Middleton's Tiles|
|Molly Hatch's Ware on Anthropologie|
Cobb pointed out that Objective Clay was still in its infancy and the members were in an ongoing conversation to line out the manifestations of their objectives. Their mission statement asserts they have, “…a shared vision to create an artist established and maintained online space. This space functions as a gallery to view our latest work as well as a window into our current thoughts in process. By sharing our ideas and opening our studios, we invite artists, non-artists, educators, and students to actively engage in our artistic practices. In this virtual studio, the people who love pots can view/purchase new work and form direct relationships with the artists who make them.”
|Works by Sunshine Cobb Featured on Objective Clay|
As a gallery representative, I know that shipping costs are one of the larger line items in our budget. While that cost is shared by our clients who pay shipping and handling in their purchases, a gallery does maintain a healthy stock of bubble wrap, peanuts, newsprint, boxes, tape, fragile stickers, branding logo stamps, and includes supporting documents about the artists and exhibitions in every package. Still, Cobb's point was taken. How can a gallery work to better reward its best sellers? Especially if the intention of a gallery is to support the livelihood of its artists as well as keeping the doors open. Hmmmm? Again, the words from O’Connell’s Red Clay Rambler interview came back to me, “…good for no one.” Cobb’s proposal didn’t seem at all unrealistic to me: invest more in the artists who present proven product.